Paralelo 16

Branding and label for an artisanal beer from Brasília, Brazil.

Paralelo 16 Beer. A Brasilian beer brewed in the parallel 16, a.k.a. Brasília, the capital of Brasil. A specially created recipe with the best ingredients combined to create the perfect drink for the hot and dry weather of the central plateau of Brasil. The shape used for the brand was based on the planet earth, and the numbers referencing the parallel 16. The client asked for local references on the brand and labels, characterizing the city of Brasília and where the beer comes from. Logo construction: The client also requested geometrical typography, one that reminded the modern architecture of the city. Thank you for watching, Cheers!
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