Nação Crossfit

Development of branding for Nação Crossfit - Brasil

Nação Crossfit is the biggest CrossFit Box in Brazil, with 3 Boxes in Brasília. They offer a complete program for every goal. They asked for a rebranding of the old logo but wanted to maintain the colors, red and black, and they also wanted to convey the idea of a nation on the new logo. Following these instructions, we came up with different ideas for the client. They chose the alternative that reminds of a modern coat of arms, and with that the idea of a common goal and unit.
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