The brand creation was based mainly on the concept around the name of the company and philosophy that they promote. Where the harmonic and balanced actions provide the best way to improve your study and consequently your approval.
The logo summarized the belief that the process of study can be developed harmoniously, and built with confidence. One step at the time.
The logo comes from the concept of harmony and the standards that each frequency of harmonics (music) creates when used visually. Based on these standards, visual forms were developed representing this harmony present in music and that must also be present in the study process of the contestants.
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